Hankook Tire USA
Partnering with Hankook Tire USA’s Marketing team, Centric Creative was challenged to design a Mobile Marketing Platform to tour with the Formula Drift competition during the summer 2007 Season. The team realized immediately the need for a display that stood out from their competitors. Utilizing a dominating tire styled awning, the display attracts the attention from young and old alike. Under the awning, a display area is highlighted by two custom branded Hankook Ford Mustang GT’s. Utilizing fabrication partners for the trailer and displays, the resulting platform has proved a resounding success. In addition to the trailer, featured components included tire display racks, reception / autograph signing desk and interactive stations for direct product inquiries.
