L’Oréal / Garnier Canada
Centric Creative partnering with Loréal Canada’ s marketing team as well as their chosen exhibit fabricator was tasked with the challenge to bring the Garnier brand in a mobile family experience to premier points of interest throughout Canada. The design shown featured an 60-foot inflatable dome structure for which the immersive display areas could be housed. Inside the structure Centric designer’s created a zone based traffic flow that encompassed as much of the usable square footage as possible. Three zones were developed, Hair Styling, Skin Care, and Hair Coloring to bring the Garnier brand forward. To tie in the family aspect, a “Kids Zone” was created in the center with creative based activities. The experience was released at the 2008 Canadian Grand Prix weekend in Montreal with tremendous success.
