Lotus Cars / LA Auto Show 2008/09
Lotus Car’s of America was ready to make a splash with their new Evora sports car at the 2008 LA Auto Show. Previously released at the Paris Auto Salon, the Evora’s appearance at the LA Auto Show was the first showing of the car in the United States. With brand direction coming from Lotus UK, Centric Creative developed the exhibit shown above. The corner exhibit structure was highlighted with a dominant Lotus branded back wall and the strategically placed Evora in the forward corner. Additional design features included, a small meeting area, a textures and finishes display and video kiosks.
