Gemstone Resorts & Hotels / Microsoft Corporation
Gemstone Resorts in partnership with The Microsoft Corporation developed a unique mutually beneficial brand opportunity. Microsoft aimed to bring their entertainment and computing technology to a new level by creating a branded environment featuring their products strategically placed within major high-end Gemstone Resort properties. Working with Microsoft’s agency, Centric Creative developed the designs shown for a fully technology integrated business suite as well as an entertainment area. The final brand testing designs have been completed and are presently for use in the Sax Hotel in Chicago. The designs shown were the preliminary suggestions and were the starting point for the final designs.
