Lotus Cars Dealer Brand Elements
Lotus Car’s of America, readying their new Evora sports car for the domestic US market, utilized Centric Creative’s insight to help brand custom display elements for their retail dealer locations. The cased element features engineered components from the new Evora while the monolith is to be a brand centric element within the dealer’s floor. The monolith features carbon fiber edges, audio visual monitor as well as brochures holders on the back. To top off the finishes, the panels on front and back were custom covered with Alcantara fabric. Designed in early 2009.
